Barnes and Noble bet when they decided to leave the hardware design of the latest tablet and instead come to Samsung. This allowed the librarian to the reading experience and focus makes money for exaggerated the hell out of it. Apparently its media campaign they suggested (IMA) "Brand Innovation Award" from the Association of Internet Marketing in the 2014th
From subway ads to the radio station and played NOOK business through the integration of multiple ways to get the message about the new Nook from Samsung. Created with a hyper-targeted to mind approach NOOK ads were designed to be attractive, sexy and stimulating, and that people want to read more. Based on nearly every channel of contact, including e-mail, Mobile, Online, Out of Home (OOH) and an online presence and retail in an integrated manner NOOK created order an unforgettable experience to capture the imagination of potential customers . Also activated the impact NOOK Word of mouth and social media under the campaign one step further with the introduction of one of its most entertaining recent social media efforts, #NOOKfaces campaign.
"We are pleased that NOOK has won the IMA" Brand Innovation Award. "Samsung Galaxy Tab 4 NOOK NOOK is the most modern of history, and we wanted this device from exposure to creative and imaginative marketing that give a lot of excitement and enthusiasm that she deserves plan creates" Doug Carlson said Executive Vice president of content and digital marketing NOOK Media LLC. "Not only NOOK has shown its commitment to innovation in cooperation with Samsung, but started the new device a bold and exciting way that really with existing and potential customers NOOK resonance."