According to PQ Media Global Digital and another (D & A) grew by 11.9% on average earnings in 2013 that 24.2% of 1,007 billion USD and advertising, the marketing of the global ecosystem, which published a profit of 3.4% over the previous year.
Traditional advertising and marketing, meanwhile, increased by 0.8% in 2013, growth rates of D & C Media and advertising and traditional marketing and generally a slowdown from 2012 to BRIC markets higher represented growth compared to the economies of the weakening of the debt problems and the price of Soft Power.
Global D & Media revenue forecast 2014-18 is the first of three in the series of PQ Media Research, analyze media ecosystem rapidly.
Global Digital Media and Alternative Finance (in USD million) | |||||
|
| CAGR | CAGR | ||
Media sector | 2013 | 2008-13 | 2014 | 2018 | 2013-18 |
Digital and Alternative Advertising | |||||
Sales (in millions of dollars) | $ 102.631 | ||||
YY growth | 15.6% | 14.8% | 16.9% | 17.0% | |
% Share | 40.7% | ||||
Alternative and Digital Marketing | |||||
Sales (in millions of dollars) | $ 149.516 | ||||
YY growth | 10.0% | 9.9% | 11.5% | 12.1 %% | |
Share | 59.3% | ||||
Total Digital and Alternative Media | |||||
Sales (in millions of dollars) | $ 252.147 | $ 489.759 | |||
YY growth | 11.9% | 11.8% | 13.7% | 12.4% | |
Source: PQ Media September 2014 | |||||
Despite the slowdown in growth in 2013, D & A media he was of higher growth in channels of mobile media and double-digit gains in other platforms and other digital media, not driven including Internet advertising, paid product placement, marketing and mouth-to- mouth. A number of major brands change budgets penetration tablet mobile search is significantly increased, while PC penetration begins to fall in households.
- Sales of D & advertising increased by 15.6% in 2012, as Internet advertising has been the largest mobile ads and the World advertising platform published faster growth, says report
- Marketing revenues D & A by 12% to produce $ 136.37 billion in 2012, with online marketing and replaces public events as the biggest marketing platform and mobile marketing faster growth.
- Search online were more than 40 global channels of D & media analyzed, reaching $ 45.18 billion in 2012, while mobile coupons the highest growth in the year, rising 115 2%
- Sales of D & advertising increased 14.7% to $ 102.63 billion in 2013, as the platforms and mobile Internet advertising showed the fastest growth, the report
- Global Marketing & D costs by 10% to $ 149.52 billion, driven by strong growth in mobile marketing, product placement and marketing word-of-mouth
- The largest D & A media platform in 2013 was Internet advertising has reached 73.38 billion U.S. dollars worldwide, while mobile marketing is the fastest growing new media platforms D & communications, rising at a rate of 70.4% in
However, in the market of the United States, the income of the average 12.6% increase in 2013 to $ 103.02 billion, while the largest digital media market in the world. D & average 26.5% of all revenue from advertising and marketing in the United States, compared to only 15.6% in the year of 2008.
The D-driven and advertising industry by 16.5% in 2013, due to strong double-digit growth in all channels of mobile advertising, mobile media such as video, audio, and increased while D & A increased 10.7% Marketing by Mobile Marketing channels such as mobile search driven.
In comparison, the United States has traditional means 1% by 2013, continued to show after the press lower growth and lack of exercise-revenue for broadcasters such as the Olympics and political advertising. The expenses for advertising and marketing increased by 2.4% in 2013 and reached $ 376.29 billion, still below the results of 2008.
USA incomes and other digital media ($ million) | |||||
|
| CAGR | CAGR | ||
Media sector | 2013 | 2008-13 | 2014 | 2018 | 2013-18 |
Digital and Alternative Advertising | |||||
Sales (in millions of dollars) | $ 35.289 | ||||
YY growth | 16.5% | 13.7% | 18.5% | 17.9% | |
% Share | 34.2% | ||||
Alternative and Digital Marketing | |||||
Sales (in millions of dollars) | $ 67,733 | ||||
YY growth | 10.7% | 9.8 | 12.1% | % 11.7% | |
% Share | 65.7% | ||||
Total Digital and Alternative Media | |||||
Sales (in millions of dollars) | $ 103.122 | $ 199.899 | |||
YY growth | 12.6% | 11.1% | 14.3% | 14.2% | |
Source: PQ Media September 2014 | |||||
D & media, the conversion was on the pace in the first half of 2014 increased by 14.3% for the full year, the highest growth rate since the recession.
Operators of American media should generate a CAGR of 14.2% in D & A in the period 2013-18, while D & annual advertising revenues expected to increase by 18.5% in 2014 and a rate of 17.9% in the next five years,
In comparison, it is expected that the traditional media increased to 1.3% in 2014, and following an annual growth rate of 1.5% to $ 293.81 billion in 2018, with profits mainly due to the influx of political campaign attributed and Olympic advertising.
The United States was the world's largest market of over $ 100 billion in sales operator D & media, reaching 103 million in 2013, almost five times larger than the second place in Japan. The United Kingdom had the largest D & media of their average total income in 2013 to 30.6%, followed by Japan, Canada and the United States at number seven in a ratio of 26 to 5%.
D & A growth media represent a slowdown in growth, the brands are not only changing budgets away from print to mobile platforms and media channels, as well as new media and exterior of the house and marketing word-of-mouth digital. Most notable, however, is the impact on mobile is with powerful Internet channels, such as search and display, with brands that want to reach the main target groups on tablets and smartphones instead of PCs.
- Product placement is to continue to show double-digit growth rates in all media. Stages of viral television became more frequent, such as placing the patch on Toyota at football matches of the NFL preseason. Digital paid placements appear in YouTube videos, while businesses are trained to proactively targeted young audiences online and on mobile devices.
- OOH higher growth during the year despite headwinds in the digital media category road display. A court-ordered closure of all digital map of Los Angeles, along with slowing organic growth in the existing digital display, led to the first digit growth rate for this category. DBB smoother results were carefully strong categories, locally based networks, particularly digital point-to-points, as more and more doctors and hospitals increased by the number of seats on the screen, leading the join operator offset the customer the Affordable Care Act to be informed.
- The concept of "native advertising" has an impact on many channels of D & A. advertising content comes from brands that are connected together and placed in the vicinity of the content to content owners of media companies, publishers and operators. With stressed editors, it is becoming increasingly common, even sponsored content online and mobile content and product placement in other media, the fastest growing digital channels driving
- Word of mouth continued strong growth due to the strong participation of sponsored tweets phones and best parameters WOMM campaigns for television in collaboration with researchers from WOMM to monitor conversations in the audience to show down the next day, or technology company, the digital buzz Something to give,
- Advertising game generate faster growth in 2014, which improved the Xbox and PlayStation became available, followed by several release new titles in 2014, many console games and digital platforms, promotes the growth of advertising opportunities in online games and mobile
Advertising and Marketing worldwide sales (in USD billion, digital +) | |
Year | USA A & M income ($ Bil USA) |
2008 | $ 381 |
2013 | $ 376 |
2018 | $ 496 |
Source: PQ Media September 2014 | |
Total Marketing Advertising and Sales (USD billion, digital +) | |
Year | A & M Global Income (U.S. $ billion) |
2008 | $ 945 |
2013 | $ 1.007 |
2018 | $ 1.371 |
Source: PQ Media September 2014 | |
With the austerity measures and economic drive faster growth in many economies expected to stagnate during the forecast period, as provided for broadband, smart phone, and the penetration of the tablet, D & A deeper median income should increase, with a growth rate of 14.2% per year in the next five years compounded at $ 489.76 billion in 2018 To put it in perspective, the traditional advertising and marketing with an annual growth rate of 3% 2, grow bears the mark of global marketing to grow at a CAGR of 6 , 4%, according to the report.
Finally, the report notes that D & C Media represent more than a third of the global advertising and marketing revenues in 2018, is involved with several markets at or above the 40%, led by Australia. Increase D & advertising revenue 17% CAGR and D & A Marketing will increase at a CAGR of 12.1% in 2018, Brazil and Russia, among the highest growth market in the forecast period, as each host are two sporting events around the world, including the Summer Olympic Games in Brazil in 2016 and the World Cup in Russia in 2018, the United States, the largest D & A media market will stay just next to the, reference to 200 million dollars, while only recording an annual growth rate of 14%.
For more information and the full report in PDF format is available here PQ Media.
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